4. HOW WE USE YOUR INFORMATION

4.1. LEGAL BASES FOR PROCESSING

When you use the Services, we collect, use, share, and otherwise process your personal information as described in this notice. Whenever we process your personal information, we do so on one of the following legal bases:

• It’s necessary to perform our contract with you;
• You have given your consent for us to do so;
  It’s necessary for our legitimate interests or the legitimate interests of a third party;
• It’s necessary to comply with a legal obligation or in connection with a legal claim;
• It’s necessary for the public interest; or
• It’s necessary to protect someone’s life.

4.2. INFORMATION USES

• Providing and improving the Services:
  We use your information to provide and improve the Services and our products, for billing and payments, for identification and authentication, for targeted marketing, for general research and aggregate reporting, and to contact you as described in section 5. We may learn about the products and services that you’re interested in from your browsing and purchasing behavior both through and outside the Services and may suggest potential purchases as a result. We have a legitimate interest in personalizing the Services to help you discover products and services of interest to you. We may use and share your information to enable us to pursue our legitimate interests in understanding how the Services are being used and to explore ways to improve the Services and to develop and grow our business.
  
  
• Service providers:
  We work with third-party service providers (“partners”), such as payment processors, couriers, and analytics and security providers, to help us operate, provide, and market the Services. These service providers have only limited access to your personal information, may use your information only to perform their specific tasks on our behalf, and are obligated not to disclose or use your information for any other purpose. Our engagement of service providers is often necessary for us to provide the Services to you, particularly where the providers perform important functions like payment processing and shipping. In some other cases, these service providers aren’t necessary for us to provide the Services, but help us to improve them, for example, by helping us to conduct market research. In such cases, we have a legitimate interest in working with service providers to improve the Services.
  
  
• Other third parties:
  Third-party plug-ins or add-ons may collect information about your use of the Services. For example, when you load a page on the Site that has a social plug-in from a third-party site or service, such as a ‘Like’ or ‘Send’ button, you are also loading content from that third-party site. These interactions are subject to the privacy practices of the third party. In addition, certain cookies and other similar technologies on the Site are used by third parties for targeted online marketing and other purposes. These technologies allow the third party to recognize your computer or mobile device each time you use the Services. Please be aware that when you use third-party sites or services, the terms and privacy practices of the third party will apply to your use of those sites or services. We choose and manage the third-party technologies provided through the Services. However, these are third-party technologies, and they are subject to the third party’s privacy policy. For more information, see section 8.
  If you provide your personal information to third parties, different privacy practices may apply to the use or disclosure of the information you provide to them. We are not responsible for the privacy or security practices of third-party sites or services, including those linked to or from the Services. We encourage you to read the privacy notices and to ask questions of third parties before you provide your personal information to them.
  
  
• Legal and safety obligations:
  We may retain your personal information or release it to a third party in the following limited circumstances:
  • In response to lawful requests by public authorities, including to meet legitimate national security or law enforcement requirements;
    
    
  • To protect, establish, or exercise our legal rights or to defend against legal claims, including to collect a debt;
    
    
  • To comply with a subpoena, court order, legal process, or other legal requirements; or
    
    
  • When we believe in good faith that such processing is reasonably necessary to comply with the law, prevent imminent physical harm or financial loss, or investigate, prevent, or take action regarding illegal activities, suspected fraud, threats to our property, or violations of our T&C.
    
    
  • In these cases, our use of your information may be necessary for the purposes of our or a third party’s legitimate interest in keeping our Services secure, preventing harm or crime, enforcing or defending legal rights, or preventing damage. Such use may also be necessary to comply with a legal obligation, a court order, or to exercise or defend legal claims. In rare cases, it may also be necessary for the public interest or to prevent loss of life or personal injury. If we receive a lawful request for information in one of the limited circumstances described in this paragraph, we may disclose your personal information.
    
    
• Aggregated information:
  We may share demographic information with third parties for various purposes, including to comply with our reporting obligations, for business or marketing reasons, or to assist third parties in understanding the Services and our business. Such demographic information will be aggregated and de-personalized so that your personal information is not revealed.
  
  
• Other third parties:
  Third-party plug-ins or add-ons may collect information about your use of the Services. For example, when you load a page on the Site that has a social plug-in from a third-party site or service, such as a ‘Like’ or ‘Send’ button, you are also loading content from that third-party site. These interactions are subject to the privacy practices of the third party. In addition, certain cookies and other similar technologies on the Site are used by third parties for targeted online marketing and other purposes. These technologies allow the third party to recognize your computer or mobile device each time you use the Services. Please be aware that when you use third-party sites or services, the terms and privacy practices of the third party will apply to your use of those sites or services. We choose and manage the third-party technologies provided through the Services. However, these are third-party technologies, and they are subject to the third party’s privacy policy. For more information, see section 8.
  
  
• Corporate actions:
  We may enter into transactions such as a sale, merger, liquidation, receivership, or transfer of all or a significant portion of our business or assets. Such transactions may be necessary and in our legitimate interests, particularly our interest in making decisions that enable our business to develop over the long term.  In such transactions, user information may be transferred. If we intend to transfer information about you, we will notify you as described in section 12, and to the extent required by applicable law, you will be given an opportunity to opt-out before information about you becomes subject to different privacy practices.